Evaluation of a major financial incentive for in-home energy conservation

A mail questionnaire methodology was utilized to provide baseline data on consumers' reactions to the Canadian Oil Substitution Program (COSP). COSP is a major financial incentive, operated by the Canadian government, designed to stimulate conversions of oil-fired home hearing systems to alternative energy sources.The results provide a snapshot of consumer reactions one year after the COSP incentive was first introduced. Specific results include the motives for and barriers to off-oil conversion; the importance of COSP, relative to other conversion motives; and the size and characteristics of the oil-user group who are resistant to converting off-oil heating. Implications for program management and directions for future research are discussed.