| 低水平重复出版：原因·危害·对策 |
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| 引用本文： | 郭爱民,孟颖. 低水平重复出版：原因·危害·对策[J]. 东北大学学报(社会科学版), 2004, 6(3): 232-234 |
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| 作者姓名： | 郭爱民 孟颖 |
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| 作者单位： | 东北大学出版社,辽宁沈阳,110004 |
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| 摘 要： | 低水平重复出版长期以来一直是困扰出版界的一大顽症.分析了低水平重复出版的成因:跟踪模仿成风,市场定位模糊,选题质量失控,结构布局失当,经济利益驱动.指出了其潜在的危害:造成了产品过剩,加剧了无序竞争,搞坏了读者胃口,浪费了出版资源,助长了浮躁之风.提出了综合整治低水平重复出版的对策:确定合适的市场定位,立足优势策划选题,创立业内知名品牌,培育创新出版人才,建立开放的图书市场.
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| 关 键 词： | 出版业 图书市场 重复出版 |
| 文章编号： | 1008-3758(2004)03-0232-03 |
| 修稿时间： | 2003-09-20 |
Low-Quality Swarming Publishing Market:Causes, Harmfulness and Countermeasures |
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| GUO Ai-min,MENG Ying. Low-Quality Swarming Publishing Market:Causes, Harmfulness and Countermeasures[J]. Journal of Northeastern University(Social Science), 2004, 6(3): 232-234 |
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| Authors: | GUO Ai-min MENG Ying |
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| Abstract: | Low-quality swarming publishing have confused China's book market for long, of which the causes are analyzed below: imitation tracking, fuzzy intention, subjects selected out of control, improper distribution and profit-first motive. The harmfulness includes oversupply of products, aggravated disorder in competition, uninterested in readers, waste of public resource and prevailing unsound practice in publishing. Some countermeasures are proposed to take, i.e., properly decided purpose, advantageous selection of subjects, creating commonly recognized logos and cultivating new professionals for publishing and opening further book market. |
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| Keywords: | publishing book market swarming publication |
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