创业学习转移: 模型构建及机制分析

目的/意义创业机会在创业过程中具有关键作用，决定了创业的成败。但是创业机会的识别仅依赖创业者的经验知识和既有认知已经无法适应快速变化的情境。设计/方法基于经验学习、认知学习、情境学习三种学习方式比较研究，发现情境学习能更好地应对不确定性及资源高度约束的创业情境；同时按照创业机会的发现观和创造观，分析创业机会的识别路径。结论/发现目前有关创业学习的研究，情境学习是目前众多学者所忽视的一种创业学习方式，并较少应用于创业机会的识别方面。因此将情境理论与创业机会识别方式相结合揭示创业机会识别的内在机理。

Effectual Reasoning in Expert Entrepreneurial Decisions: Existence and Bounds

[Purpose/Significance] Entrepreneurial opportunity plays a key role in the entrepreneurial process and determines the success or failure of entrepreneurship. However, the identification of entrepreneurial opportunity that is only dependent on the experience and knowledge of entrepreneurs can hardly adapt to the rapidly changing situation. [Design/Methodology] This paper is based on a comparative study of three learning methods including empirical learning, cognitive learning, and situational learning. It is found that situational learning can better cope with uncertainties and resource-constrained entrepreneurial situations. In addition, the identification path of entrepreneurial opportunities is explored based on the views on discovering and creating such opportunities. [Findings/Conclusions] In the current research on entrepreneurship learning, situational learning is often neglected by scholars, and is rarely used in identifying entrepreneurial opportunities. Therefore, this paper combines situational theory with entrepreneurial opportunity identification to reveal the inherent mechanism of identifying entrepreneurial opportunities.