| 基于旅西日本游客旅游选择行为的西安旅游市场分析 |
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| 引用本文： | 胡华,马耀峰,宋保平. 基于旅西日本游客旅游选择行为的西安旅游市场分析[J]. 西安石油大学学报(社会科学版), 2008, 17(2): 11-15 |
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| 作者姓名： | 胡华 马耀峰 宋保平 |
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| 作者单位： | [1]College of Tourism and Environment, Shaanaci Normal University, Xi＇ an, Shaanxi, 710062, China; [2]陕西师范大学旅游与环境学院硕士生, Shaanaci Normal University, Xi＇ an, Shaanxi, 710062, China; |
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| 摘 要： | 根据在全国六大旅游热点城市所做的旅游市场调查的数据结果，对旅西日本游客的旅游选择行为进行了研究，同时进一步有针对性地对西安日本客源市场进行了SWOT分析，在此基础上，对西安旅游业的发展提出了相关对策建议。
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| 关 键 词： | 西安旅游业 日本游客 旅游选择行为 SWOT分析 |
Analyses of Xi'an Tourist Market Based on the Tour Selection Behavior of Japanese Tourists in Xi'an |
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| HU Hua,MA Yaofeng,SONG Baoping. Analyses of Xi'an Tourist Market Based on the Tour Selection Behavior of Japanese Tourists in Xi'an[J]. Journal of Xi‘an Shiyou University:Social Science Edition, 2008, 17(2): 11-15 |
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| Authors: | HU Hua MA Yaofeng SONG Baoping |
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| Affiliation: | HU Hua, MA Yaofeng, SONG Baoping (College of Tourism and Environrnent, Shaanxi Normal University, Xi＇an, Shaanxi, 710062, China) |
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| Abstract: | According to the data result of tourist market investigation carried out in six big popular tourist cities in our country, the paper first studies tour selection behavior of Japanese tourists in Xi＇ an. Then SWOT analysis is aimed at Xi＇an Japanese tourists market in light of actual situation, thus offering some relevant countermeasures to the tourism development in Xi＇an. |
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| Keywords: | Xi＇ an tourism Japanese tourists tour selection behavior SWOT analysis |
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