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我国汽车产业应对金融危机的策略研究
引用本文:周伟,田硕.我国汽车产业应对金融危机的策略研究[J].延边大学学报,2009,42(5):104-107.
作者姓名:周伟  田硕
作者单位:周伟(连云港市职业技术学院,江苏,连云港,222069);田硕(吉林大学,管理学院,吉林,长春,130012) 
摘    要:虽然金融危机为我国汽车产业的发展带来了一些不利影响,但是巨大的国内市场需求、有利的产业发展政策和国际生产能力的转移趋势都为国内汽车产业创造了有利的发展环境。因此,在金融危机面前,我国汽车产业应当围绕提高企业竞争力这一核心目标,通过发挥市场竞争机制、打造产业技术开发平台、提高市场竞争度等措施,加快国内汽车产业的产业结构优化,提高汽车企业核心竞争力,实现我国汽车产业的可持续发展。

关 键 词:汽车产业  金融危机  策略  核心竞争力

China's Automobile Industry: What Strategies to Adopt and How to Face the Financial Crisis
ZHOU Wei,TIAN Shuo.China's Automobile Industry: What Strategies to Adopt and How to Face the Financial Crisis[J].Journal of Yanbian University(Social Sciences),2009,42(5):104-107.
Authors:ZHOU Wei  TIAN Shuo
Institution:1. Lianyungang Technical College, Lianyungang , J iangsu, 222069, China ; College of Management, Jilin University, Changchun, Jilin, 130012, China)
Abstract:Though global financial crisis have brought unfavorable impacts on China's automobile industry, huge domestic demands, business--stimulating policies and the shift of international productive capacity are all providing the industry with flexible environment. Therefore, a sustainable development of China's automobile industry depends on a full play of marketing competitive mechanism, a platform for technical development, a promotion of competitiveness and the core-competency of the industry as well as a speedy optimization of the industry structure. In this way, the present crisis would be dealt with successfully.
Keywords:automobile industry  financial crisis  strategy  core-competency
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