| 改革高校市场营销专业考试方法探析 |
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| 引用本文： | 吴泓.改革高校市场营销专业考试方法探析[J].贵州工业大学学报(社会科学版),2002,4(1):57-60. |
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| 作者姓名： | 吴泓 |
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| 作者单位： | 贵州工业大学经济与管理学院,贵州,贵阳,550003 |
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| 摘 要： | 考试的形式和内容对学生的学习模式具有引导作用,在大力提倡素质教育的知识经济时代,必须改革高校市场营销专业的考试模式,使考试成为培养学生创新精神的手段。
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| 关 键 词： | 高校市场营销专业 考试改革 素质教育 |
| 文章编号： | 1009-0509(2002)01-0057-04 |
| 修稿时间： | 2001年11月29 |
Analysis on the Reform of Testing Method of Markting Major in Colleges and Universities |
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| WU HongCollege of Economics and Management,GUT,Guiyang ,China.Analysis on the Reform of Testing Method of Markting Major in Colleges and Universities[J].Journal of Guizhou University of Technology(Social Science Edition),2002,4(1):57-60. |
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| Authors: | WU HongCollege of Economics and Management GUT Guiyang China |
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| Institution: | WU HongCollege of Economics and Management,GUT,Guiyang 550003,China |
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| Abstract: | The form and content of test greatly influence the student's learning. In the time that quality ed-ucation is strongly advocated and test - oriented edueation must be reformed, the traditional testing methodof Markering Major in colleges and universities must be changed into systematized, diversified, and openedtesting system and make test a means of cultivating the students' creating ability. |
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| Keywords: | Reform on Markefing Major in Colleges and Universities Quality Education |
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