QUESTION WORDING AND PARTISANSHIP: CHANGE AND CONTINUITY IN PARTY LOYALTIES DURING THE 1992 ELECTION CAMPAIGN |
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| Authors: | ABRAMSON PAUL R; OSTROM CHARLES W |
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| Institution: | PAUL R. ABRAMSON and CHARLES W. OSTROM are professors of political science at Michigan State University. Their research was supported by an All-University Research Initiation Grant from Michigan State University and by funding from the Institute for Public Policy and Social Research, the College of Social Science, the Office of the Provost, the Office for Research and Development, and the Office of the Vice-Provost for University Outreach, Michigan State University. The authors are grateful to Michael J. Keefe and Sara McLaughlin for their assistance with the data analysis and to Karen Clark for her assistance in designing the September and October surveys. John H. Aldrich, George F. Bishop, William Claggett, Robert S. Erikson, Ada W. Finifter, Jim Granato, Donald Philip Green. Larry Heimann, Michael B. MacKuen, Sara McLaughlin, Warren E. Miller, and Brian D. Silver made helpful comments on earlier versions of this article, and Gregory B. Markus made helpful suggestions. |
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| Abstract: | Gallup macropartisanship varies more over time than aggregatemeasures of partisanship employing the standard Michigan SurveyResearch Center (SRC) party identification measure, but previousanalyses do not provide direct evidence about why Gallup macropartisanshipis more variable. Although these differences could result fromthe short-term focus of the Gallup party affiliation question,aggregate-level analyses cannot test the effects of questionwording directly. Between March and October 1992, we conducteda series of question-wording experiments, employing six statewidecomputer-assisted telephone interview (CATI) surveys of Michiganadults, including a four-wave panel study. Our analyses stronglysuggest that the Gallup measure responds more to short-termpolitical conditions and clearly demonstrate that the Gallupmeasure is less stable over time. These individual-level resultshelp explain why Gallup macropartisanship varies more over timethan aggregate measures of partisanship employing the standardSRC measure and raise questions about the degree to which onecan generalize from analyses using the Gallup data to the researchliterature on party identification. |
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