| Abstract: | This paper discusses the observation of language attitudes in interaction and argues that these approaches provide invaluable insights for the study of language attitudes. In the first half of the paper, the three different kinds of discourse‐based methods of analysis that scholars have used to analyse language attitudes (content‐based approaches, turn‐internal semantic and pragmatic approaches, and interactional approaches) are discussed. In the second half, then, the third of these approaches is used to illustrate such an analysis with four stretches of conversation in different contexts. In the end, the argument is put forward that discourse‐based approaches in general and interactional approaches in particular should be viewed as at least as fundamental to language attitude research as more commonly used quantitative methods of analysis, since the former can provide the researcher with insights that the latter do not. |
