| 营销组合策略在旅游产品运营中的应用研究 |
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| 引用本文： | 游庆军. 营销组合策略在旅游产品运营中的应用研究[J]. 齐齐哈尔师范学院学报(社会科学版), 2014, 0(1): 46-48 |
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| 作者姓名： | 游庆军 |
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| 作者单位： | 盘锦职业技术学院信息管理系,辽宁盘锦124010 |
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| 摘 要： | 任何有效营销活动都离不开产品（Product）、价格（Price）、渠道（Place）和促销（Promotion）四大要素，通过从旅游产品生命周期视角透析营销组合策略在不同产品、不同市场状况下的不同组合策略效果，揭示了其在旅游产品运营中的重要作用。
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| 关 键 词： | 营销组合 旅游产品 策略 |
Marketing Combination Strategy in Applied Research of Traveling Product Operation |
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| YOU Qing-jun. Marketing Combination Strategy in Applied Research of Traveling Product Operation[J]. , 2014, 0(1): 46-48 |
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| Authors: | YOU Qing-jun |
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| Affiliation: | YOU Qing-jun (Panjin Vocational ＆ Technical College, Panjin Liaoning 124010 ,China) |
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| Abstract: | Any effective marketing activity cannot neglect the four essential factors ： products, price, channel and promoting sales. From the view of traveling product life cycle, marketing combination strategy exists different combinative effects in the different products and conditions. -It has promulgated its vital role in the traveling product operation. |
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| Keywords: | marketing combination traveling product strategy |
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