知识产权研究领域的拓新之作——评冯晓青教授新著《企业知识产权战略》

知识产权是当今企业的重要无形资产和竞争资源 ,在企业生活中举足轻重。《企业知识产权战略》一书从企业知识产权的获取、利用与保护角度进行全面探讨 ,为企业战略管理研究与知识产权研究提供了一个新的视角 ,为企业经营管理策略提供了一种新的方法 ,也为我国企业面对“入世”后的全球性竞争环境提供了可行的思路

A New Creative Work on the Research of Intellectual Property

Now, intellectual property has been an important invisible property and a kind of competitive resource in an enterprise, taking important effect to its running. The book, enterprise's intellectual property strategy, by comprehensive studying on how a enterprise gets, uses and protect its intellectual property, gives a new way for the research on enterprise management strategy and intellectual property, affords some new means for enterprise management , and provide an adaptable method for our enterprise to face with the worldwide contest after we entering "WTO".