| 妇女期刊创建品牌随想 |
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| 引用本文： | 高江波.妇女期刊创建品牌随想[J].河南大学学报(社会科学版),2002,42(1):121-122. |
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| 作者姓名： | 高江波 |
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| 作者单位： | 中国期刊协会，北京 100005 |
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| 摘 要： | 妇女期刊欲创建品牌，首先要了解和把握20年来自身的发展和变化，找出其中隐含的不足，这样才能有针对性地加以改进和提高。存在的问题主要是一、思想性和文化的内涵渐趋肤浅；二、缺乏个性，面貌趋同。为此需要在以下两方面做出努力一、增强刊物的理性内蕴；二、创建刊物的鲜明特色，此外，还要加强编辑队伍的建设。
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| 关 键 词： | 妇女期刊 创建 品牌 问题 对策 |
| 文章编号： | 1000-5242(2002)01-0121-02 |
| 修稿时间： | 2001年6月20日 |
Random Thoughts on Creating First-Rate Women's Periodicals |
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| GAO Jiang_bo.Random Thoughts on Creating First-Rate Women''''s Periodicals[J].Journal of Henan University(Social Science),2002,42(1):121-122. |
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| Authors: | GAO Jiang_bo |
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| Abstract: | In order to create first_rate women's periodicals we must have a through understanding of their developments and changes in the past 20 years, to find out the deficiencies and then to improve. The problems are: 1. Not rich in ideas and cultural implications. 2. Lacking in special features. To solve these problems, we must add more rational elements and create special features. Besides editors' knowledge should be enriched and their skills improved. |
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| Keywords: | women's periodicals creat first_rate problems methods |
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