| 从“市场导向”到“引导市场”:营销观念的转变 |
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| 引用本文： | 赵新元. 从“市场导向”到“引导市场”:营销观念的转变[J]. 南开管理评论, 2000, 3(5): 48-51 |
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| 作者姓名： | 赵新元 |
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| 作者单位： | 中山大学管理学院98级 |
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| 摘 要： | 本文论述了“引导市场”策略的含义及其与其他传统策略的异同,提出了已定型的企业实施该策略的障碍与措施.
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| 关 键 词： | 引导市场 根本性创新 市场导向 |
A Radical Innovation in Marketing: From Market Driven to Market Driving |
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| Zhao Xinyuan. A Radical Innovation in Marketing: From Market Driven to Market Driving[J]. Nankai Business Review, 2000, 3(5): 48-51 |
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| Authors: | Zhao Xinyuan |
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| Affiliation: | Zhao Xinyuan |
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| Abstract: | This article provides some theories about market driving strategy based on the materials overseas. Firstly,the author compares the market driving strategy with three traditional strategies.Secondly,the article analyzed four obstacles to market driving in established firms.Finally, the article makes some recommendations on transferring from market driven to market driving in established firms. |
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| Keywords: | Market Driving Market Driven Radical |
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