Long range planning at continental oil |
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Authors: | Jarvis B Cecil |
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Institution: | Continental Oil Co., New York, USA |
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Abstract: | This paper discusses the process of long range planning in Continental Oil Company. Although this process has been developed to meet the needs of a large privately owned U.S.A. company, much of what is discussed would apply equally well to any large industrial organization. Some modifications would be necessary for smaller companies, but the basic principles of planning, would be unchanged. |
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