| 论企业文化链与企业竞争优势的构建 |
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| 引用本文： | 李军波,郑昭. 论企业文化链与企业竞争优势的构建[J]. 湘潭大学学报(哲学社会科学版), 2001, 25(6): 113-116 |
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| 作者姓名： | 李军波 郑昭 |
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| 作者单位： | 湘潭大学 国际经贸管理学院, |
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| 摘 要： | 所谓文化链,就是指企业文化是由价值、行为、制度、物质所组成的一个有机的全面联系的整体,其目的是为构建企业竞争优势服务.企业文化链与构建企业竞争优势之间有三方面的联系第一,通过文化链可以有效地发现企业的竞争优势;第二,运用文化全面分析,可以强化自身的竞争优势;第三,为企业创造新的竞争优势提供借鉴.企业可以利用文化链构建几个方面的优势价值层面的;行为层面的;制度层面的;物质层面的.
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| 关 键 词： | 文化链 竞争优势 相互关系 |
| 文章编号： | 1001-5981(2001)06-0113-04 |
| 修稿时间： | 2001-09-15 |
On the Construction of Culture Chain and Competitive Advantage of Enterprise |
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| LI Jun-bo and ZHENG Zhao. On the Construction of Culture Chain and Competitive Advantage of Enterprise[J]. Journal of Xiangtan University(Philosophy and Social Sciences), 2001, 25(6): 113-116 |
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| Authors: | LI Jun-bo and ZHENG Zhao |
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| Abstract: | Culture chain has intrinsic difference from Poter's value chain. It provides a completely new visual angle for enterprise to build its own competitive advantage. Meanwhile, the advance of culture chain is a new reorganization of enterprise culture. The theoretical value and practical sense of culture chain manifests in four aspects: the conception of culture chain, the relationship between culture chain and competitive advantage, how to build the competitive advantage of enterprise and the several deserving questions. |
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| Keywords: | culture chain competitive advantage interaction |
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