我国银行跨国经营的目标市场选择

银行在实施跨国经营时,可以根据其服务对象的国籍将其市场分为两类,即本国客户和外国客户。银行在服务于本国客户时具有比较优势,即使没有垄断优势,银行也可以充分发挥自身的比较优势,扬长避短,以获取比较利益。我国银行不具备垄断优势,应以发挥比较优势为前提,以服务于本国客户为核心,积极开拓海外市场,实现跨国经营。

Selection of International Target Market for Chinese Banks

So far as nationality of service targets is concerned, the international operation of banks can be divided into two types: domestic clients and international clients. While serving the domestic clients, Chinese banks have their own advantages; they can also run at a profit by making most of their comparative advantages even if these are not monopoly advantages. Without the monopoly advantages, Chinese banks should target at domestic clients and actively exploit international markets.