用现代营销手段提高我国水果的国际竞争力

中国是世界上最大的水果生产国,但水果参与国际贸易的比例却非常小。从对中国水果国际竞争力的分析中可以看出,水果的非价格竞争力比较弱,其中国际市场营销水平落后是一个重要因素。因此,必须用现代营销手段提高中国水果的国际竞争力。从产品、价格、促销、分销四个角度出发,提出提高中国水果国际竞争力的营销策略。

Employ Modern Marketing Means and Improve Our Country's International Competitiveness in Fruit Trade

China is the largest country of fruit production in the world,but its share in international fruit trade is very small.From the analysis of the international fruit competitiveness,we find that the non-price competitiveness of Chinese fruits is very weak,and it is an important factor that the level of international marketing is backward.So we must employ modern marketing methods to improve the fruit competitiveness of China.The author puts forward some marketing strategies from the angles of product,price,sales promotion and retail to improve our country's competitiveness in international fruit trade.