试析西安城市软形象塑造的历史与现状

西安在几千年的开发史中，唐代的鼎盛与辉煌在世界上都是首屈一指的。自唐中后期以来，古长安逐渐丧失了中华文明中心的地位。传统的封建思想、小农意识是近代以来西安经济落后的人文原因。因此，在现代化进程中探索西安城市软形象的内涵，发扬古代西安尤其在唐代所展示出来的城市魅力，再造西安城市软形象，对于加快西安的改革与发展，推动西安经济增长十分重要。

The Discussion of the Soft Image of Xi'an City

In the course of its development Xi＇ans prorsperity and magnificence was second to none in the Tang Dynasty in the world. Since the themid and later period of Tang Dynasty, the ancient Chang an has gradually lost its status as the Chinese civilized center. The traditional feudalistic thinking and small-scale fanning consciousness have been the humanities cause of the Xi＇ans economic backwardness in modem times. Therefore, exploring the Xi＇an city soft image in the modernized advancement, developing the Xi＇an city charm especially in the Tang Dynasty, remolding the Xi＇an city soft image are very important to speed up reform and impell the economy to grow.