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论我国旅游产品的文化构建
引用本文:陈实.论我国旅游产品的文化构建[J].西北大学学报(哲学社会科学版),2001,31(3):102-106.
作者姓名:陈实
作者单位:西北大学经济管理学院,
摘    要:旅游产品的文化构建是提高我国旅游产品质量与素质的必然要求,其现状与我国作为旅游文化资源大国的现实极不相称.我国旅游产业必需突破陈旧的开发模式,在以市场为导向的同时,遵循旅游资源的可持续开发原则,构建出集大众化、多元化、精品化和绿色化为一体的旅游产品文化,突出中国旅游产品的多元文化优势.

关 键 词:旅游产品  旅游资源  文化构建
文章编号:1000-2731(2001)03-0102-05
修稿时间:2000年5月10日

On the Cultural Construction of Tourist Products in China
CHEN Shi.On the Cultural Construction of Tourist Products in China[J].Journal of Northwest University(Philosophy and Social Sciences Edition),2001,31(3):102-106.
Authors:CHEN Shi
Abstract:The cultural construction of rourist products is necessity to improve the quality of the tourist products and the tourism industry. But the status of the cultural construction is not balanced with the developmentof the tourist culture resources. So we must break away the old regulation and construct the tourism product culture that is popular, diversified, of high grade and green. It will be guided by the market and following the principle of sustainable development. So the cultural superiority of Chinese tourist products can be reflected sufficiently.
Keywords:Tourist products  Tourism recources  Cultural construction
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