| Abstract: | Previous survey studies on the perceived fairness of the division of housework have suffered from limitations resulting from the use of observational data, namely reverse causation, unobserved heterogeneity, and the difficulty of estimating more than one causal effect at once. This article overcomes these limitations by using an innovative method in this research field: a survey‐based vignette design combining the benefits of experiments with a higher capability of generalization. From our findings based on Italian primary data, we argue that equity and gender ideology theories explain different elements of the fairness evaluation process and are not mutually exclusive. Consistent with equity theory, under certain conditions it is considered fair to exchange paid and unpaid time. However, unlike equity theory, the economic value of time is not an issue. Moreover, a request to renegotiate housework is more legitimate if it redresses a prior inequity and, for women, irrespective of the asker's gender. Gender ideology affects partners' equity considerations, weighting their contribution to paid and unpaid work differently. |
