| Abstract: | Reviewing literatures from sociology of sport, surveillance, and internet studies, we consider the processes by which social media regulate the behavior of athletes. Nowhere is this more evident than in the current regulation of anti‐doping in elite sport where athletes' social media postings have been highly critical of fellow competitors. As social media becomes increasingly blended into everyday routines, this form of surveillance extends the gaze of those who watch and increases the pressure for online disclosure while making traditional distinctions between formal and informal social control less meaningful. Contemporary social media acts as a form of social control that has become more preemptive and grassroots. When athletes internalize surveillance and disclosure as consistent with their professional norms, the power relationships that surround sport performance become increasingly difficult to discern. This article helps to illuminate the ways in which surveillance through social media have become a part of everyday routines, extends and amplifies the power of more traditional agents of surveillance, and calls for continued research into the role of contemporary social media as a surveillance practice. |
