Media work in change: Understanding the role of media professionals in times of digital transformation and convergence |
| |
| Authors: | Nando Malmelin Mikko Villi |
| |
| Affiliation: | 1. Department of Management StudiesAalto University School of Business;2. Department of Language and Communication StudiesUniversity of Jyv?skyl? |
| |
| Abstract: | This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences. |
| |
| Keywords: | |
|
