| 从"深圳制造"到"深圳创造"--论高新技术产品自主品牌的创新之路 |
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| 引用本文： | 刘莉.从"深圳制造"到"深圳创造"--论高新技术产品自主品牌的创新之路[J].深圳大学学报(人文社会科学版),2005,22(6):5-10. |
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| 作者姓名： | 刘莉 |
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| 作者单位： | 深圳大学管理学院,广东,深圳,518060 |
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| 摘 要： | 创造自主品牌是与"贴牌"截然不同的一种品牌经营模式,自主品牌是"深圳创造"的标志.依据"微笑曲线"和"跳蛙战略"理论,深圳培育高新技术产品自主品牌极具紧迫性,近年来深圳高新技术产品自主品牌建设具有五个方面特征以需求为导向的自主品牌创新路径;高新技术产品自主品牌名扬海外;研发和专利奠定自主品牌的根基;众多科技企业家高擎自主品牌大旗;民营科技企业成为创自主品牌的生力军.
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| 关 键 词： | 深圳创造 高新技术产品 自主品牌 |
| 文章编号： | 1000-260X(2005)06-0005-06 |
| 修稿时间： | 2005年9月10日 |
From "Made by Shenzhen" to "Created by Shenzhen"-A Road to Innovation of Independently-established Brand Names of Hi/Neo-tech Products |
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| LIU Li.From "Made by Shenzhen" to "Created by Shenzhen"-A Road to Innovation of Independently-established Brand Names of Hi/Neo-tech Products[J].Journal of Shenzhen University(Humanities & Social Sciences),2005,22(6):5-10. |
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| Authors: | LIU Li |
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| Abstract: | Independently establishing brand names is a totally different brand name managing mode from "getting connected with a brand name".Independently-established brand names are a symbol of "Created by Shenzhen".Shenzhen's developing independently-established brand names of Hi/Neo-tech Products is faced with a kind of urgency in line with "Smiling curves theory" and "Jumping frog theory".In the past few years,the development of independently-established brand names in Shenzhen has been of the following 5 features.It is need-oriented;Lots of Hi/Neo-tech products have made themselves world-famous;Researches and patents are the foundation of independently-established brand names;A large number of entrepreneurs with a science and technology background hold high a banner of Establish Our Own Brand Name;Privately-owned hi-tech enterprises have become a vital contingent in establishing brand names. |
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| Keywords: | "Created by Shenzhen" Hi/Neo-tech product independently establishing brand name |
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