沟通:政府公共关系实践的重要环节

政府公共关系是塑造政府形象的重要手段,是政府重要的管理职能。在政府公共关系的实践过程中,建立政府与民众之间有效的沟通机制非常关键。坚持主动沟通、平等沟通、真诚沟通,是政府与民众有效的沟通的基本原则。有效的沟通包括告知、倾听、回应等三方面内容。当前,要通过推进政务公开、改革政府绩效评估、加强沟通平台建设、重视发挥大众媒体的作用等途径,大力推进政府与民众沟通的机制建设,构建和谐的政府公共关系。

Communication as an Important Link in Creating Government Public Relations

The creation of a government-public communication mechanism is the key to enhancing government public relations.To realize effective government-public communication,government bodies should take the sincere initiative and strive for communication on an equal footing.Any effective communication includes informing,listening and responding.Harmonious government public relations can be created through administration openness,reforming evaluation of government achievement,building an enhanced communication platform and ensuring the effective role of mass media.