| 广告语中双关手法的运用 |
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| 引用本文： | 陈慧. 广告语中双关手法的运用[J]. 成都理工大学学报(社会科学版), 2004, 12(2): 46-49 |
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| 作者姓名： | 陈慧 |
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| 作者单位： | 成都农业科技职业学院,成都,611130 |
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| 摘 要： | 双关修辞手法是广告语写作中的重要手法.在运用双关手法的同时,既要充满温情关爱、蕴涵哲理意蕴、体现幽默机趣,更要表现强烈的社会责任感、讥刺时弊.这样的广告才能打动受众,因而具有更好的促销作用.
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| 关 键 词： | 广告用语 双关手法 价值取向 |
| 文章编号： | 1672-0539(2004)02-046-04 |
| 修稿时间： | 2003-12-23 |
On Application of Quibble in Advertisement |
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| CHEN Hui. On Application of Quibble in Advertisement[J]. Journal of Chengdu University of Technology:Social Sciences, 2004, 12(2): 46-49 |
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| Authors: | CHEN Hui |
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| Abstract: | The quibble is an important technique in advertising writing. When we use the quibble in adverting writing,it is needed to be full of warmth and love,contain philosophy,manifest humor and show strong social responsibility. The advertising words like that can move the audiences so as to get the best effect on sales. |
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| Keywords: | aduertising words quibble value orientation |
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