| 论广告传播与现代心理的理论架构 |
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| 引用本文： | 温华.论广告传播与现代心理的理论架构[J].武汉大学学报(人文科学版),2004,57(3):358-362. |
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| 作者姓名： | 温华 |
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| 作者单位： | 江汉大学,人文学院,湖北,武汉,430056 |
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| 摘 要： | 广告信息传播的接收过程存在四个心理层次 ,它深刻地反映了广告传播与心理学密不可分的关系。在广告传播心理的研究中 ,用现代心理与有关的心理学理论探讨、观照广告传播中的心理现象 ,能使广告传播心理理论更加融合 ,并得到纵深发展。
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| 关 键 词： | 广告传播 现代心理 架构 |
| 文章编号： | 1671-881X(2004)03-0358-05 |
| 修稿时间： | 2004年2月10日 |
Advertising Dissemination & Modern Psychology:Theoretic Genesis & Composition |
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| WEN Hua.Advertising Dissemination & Modern Psychology:Theoretic Genesis & Composition[J].Wuhan University Journal (Humanity Sciences),2004,57(3):358-362. |
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| Authors: | WEN Hua |
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| Abstract: | There are 4 mental levels in the process of receiving the advertising dissemination. It also deeply reflects that the advertising dissemination is firmly connected with psychology.In research on the psychology of advertising dissemination, one can make a better blend of it and go deep in the developments through the theoretical discussing on modern psychology and the psychology may concern and with the consideration of phenomenon in advertising dissemination. |
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| Keywords: | advertising dissemination modern psychology composition |
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