| 沈阳联通CDMA网络竞争力分析 |
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| 引用本文： | 郭立.沈阳联通CDMA网络竞争力分析[J].辽东学院学报(社会科学版),2007,9(6):36-40. |
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| 作者姓名： | 郭立 |
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| 作者单位： | 东北财经大学,MBA学院,辽宁,大连,116025 |
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| 摘 要： | 企业竞争力研究是企业获取核心竞争力的基础,企业核心竞争力的培养首先要识别竞争中关键成功因素,通过对沈阳联通CDMA网络的目标客户、产品组合、产品价格、销售渠道等关键成功因素的研究,以期为提高其市场竞争力提供决策依据。
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| 关 键 词： | CDMA网络 核心竞争力 市场细分 |
| 文章编号： | 1672-8572(2007)06-0036-05 |
| 修稿时间： | 2007年10月30 |
Competitiveness of CDMA Network of Shenyang Branch of China Unicom |
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| GUO Li.Competitiveness of CDMA Network of Shenyang Branch of China Unicom[J].Journal of Liaodong University :Social Sciences,2007,9(6):36-40. |
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| Authors: | GUO Li |
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| Abstract: | To study the competitiveness of an company is essential to gain its core competitiveness.In order to raise the core competitiveness,key factors of success in competition must be firstly recognized.Such factors as target consumers,product combination,product price and sale channel of Shenyang Branch of China Unicom are investigated,and the results can be conducive to improving its core competitiveness. |
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| Keywords: | CDMA network core competitiveness market subdivision |
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