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持续提升企业核心竞争力的对策探究
引用本文:马咏梅. 持续提升企业核心竞争力的对策探究[J]. 天津市财贸管理干部学院学报, 2014, 0(2): 48-50
作者姓名:马咏梅
作者单位:北方国际集团天津医药保健品进出口有限公司,天津300040
摘    要:核心竞争力是衡量企业盛衰荣枯的重要标准。目前,我国企业国际竞争力水平落后,科技创新力较弱,管理成熟度较低,导致核心竞争力偏弱。因此,应增加技术创新投入,加强企业自身创新能力;加强核心人才建设,保证企业实现知识积累;加速信息化建设步伐,提升企业经营管理水平;强化品牌建设意识,提升企业无形资产价值,以此持续提升企业核心竞争力。

关 键 词:核心竞争力  现状  创新  对策

Reflections on Enhancing the Core Competitiveness of Enterprises
MA Yong-mei. Reflections on Enhancing the Core Competitiveness of Enterprises[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2014, 0(2): 48-50
Authors:MA Yong-mei
Affiliation:MA Yong-mei (Tianjin Medicines and Health Products Import & Export Corporation Northern International Group,Tianjin 300040)
Abstract:Core competitiveness is an important standard to evaluate the prosperity or decline of a business. At present, the current situations, including backward international competitiveness of enterprises in China, weak sci-technology innovation ability and immature management level, lead to inferior core competitiveness. Therefore, enterprises should invest more in technology innovation to strengthen self-innovation ability; cultivate the talented to ensure the knowledge accumulation for enterprises; speed up information construction to improve the management level and deepen the awareness of brand building to enhance the value of intangible assets in order that enterprises could keep the sustained improvement of core competitiveness.
Keywords:core competitiveness  situation  innovation  measurement
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