| 我国科技期刊的营销策略分析 |
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| 引用本文： | 邱红,吴诗启.我国科技期刊的营销策略分析[J].郑州轻工业学院学报(社会科学版),2002,3(3):55-58. |
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| 作者姓名： | 邱红 吴诗启 |
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| 作者单位： | 1. 中原工学院,学报编辑部,河南,郑州,450007
2. 中原工学院,工商管理系,河南,郑州,450007 |
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| 摘 要： | 我国科技期刊的发行工作,在市场经济条件下已表现为期刊的市场营销和市场竞争。根据科技期刊的市场定位特点,应借鉴营销管理中4Ps营销组合策略,对我国科技期刊分别从产品、定位、地点、促销四个方面进行营销策划,以期达到社会效益与经济效益的良好统一。
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| 关 键 词： | 科技期刊 营销策略 市场定位 社会效益 经济效益 |
| 文章编号： | 1009-3729(2002)03-0055-04 |
| 修稿时间： | 2002年1月20日 |
Analysis of the marketing strategies for Chinese sci-tech journals |
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| QIU Hong,WU Shi-qi.Analysis of the marketing strategies for Chinese sci-tech journals[J].Journal of Zhengzhou Institute of Light Industry(Social Science),2002,3(3):55-58. |
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| Authors: | QIU Hong WU Shi-qi |
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| Abstract: | Under the market economical condition, distribution of Chinese sci-tech journals should be market-ing-oriented and market competition-centered. Based on the market-oniented characteristics of sci-tech jour-nals , sci-tech journals should have marketing scheme, and pays due attention to economic interests. Under the principle of marketing strategies-the 4Ps(product,price,place and promotion) ,Chinese sci-tech journals mar-ket so as to obtain satisfactory socialbenefits and economic benefits with the hope that the marketing of Chinese sci-tech journals will have theoretical supports. |
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| Keywords: | sci-tech journal marketing strategy market-oriented social benefit economic benefit |
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