| 故事型电视公益广告语篇的介入评价分析 |
| |
| 引用本文： | 孙韵雪.故事型电视公益广告语篇的介入评价分析[J].四川理工学院学报(社会科学版),2010,25(1):129-133. |
| |
| 作者姓名： | 孙韵雪 |
| |
| 作者单位： | 广州医学院,护理学院,广州,510180 |
| |
| 摘 要： | 以语篇的介入资源（engagement）为切入点，选取香港政府电视公益宣传广告（public service advertisement）中7个以家庭教育为主题的故事型语篇为素材进行分析讨论。结果表明，公益广告语篇构建之解决模式，选取了多角度介入，极大地增加了语篇的对话效果。同时，语篇通过缩小对话性空间来实现其广告诉求，虽然每个语篇都蕴含着多个角度的介入，从根本上说，语篇的话语指向只有1个。语篇采用否定与赞同的介入资源的搭配，形成了公益广告特有的修辞策略，以实现其劝说的人际功能和传达其社会目的。
|
| 关 键 词： | 公益广告 介入系统 评价理论 |
An Appraisal Analysis of Engagement Resources of Narrative Public Service Advertisement |
| |
| SUN Yun-xue.An Appraisal Analysis of Engagement Resources of Narrative Public Service Advertisement[J].Journal of Sichuau University of Science & Engineering:Social Sciences Edition,2010,25(1):129-133. |
| |
| Authors: | SUN Yun-xue |
| |
| Institution: | SUN Yun-xue (School of Nursing,Guangzhou Medical College,Guangzhou 510180,China) |
| |
| Abstract: | From the perspective of the engagement of the discourse,7 public service advertisements (PSA) cen-tered on family education from the Information Service Department of the Hong Kong SAR government are analyzed in this paper. The results show that the structure of PSA take multi-angles to strengthen the effectiveness of dialog. The discourse realizes the aim of PSA to lessen the dialog. Though every discourse has multi-angles,the discourses have only one direction. The discourses apply the engagement resource... |
| |
| Keywords: | public service advertisement engagement system appraisal theory |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
