| 黑龙江省农副产品品牌战略探讨 |
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| 引用本文： | 王炜,于瑞华.黑龙江省农副产品品牌战略探讨[J].学术交流,2001(4):52-54. |
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| 作者姓名： | 王炜 于瑞华 |
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| 作者单位： | 1. 黑龙江财政专科学校,财税系,黑龙江,哈尔滨,150028
2. 黑龙江八一农垦大学,经贸学院,黑龙江,密山,158308 |
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| 摘 要： | 黑龙江是农业大省,有丰富的农副产品,但农副产品的品牌却多而杂或根本没有品牌.为促进农业经济发展,增加农民收入,迎接加入WTO所带来的抓住挑战,实施农副产品的品牌战略是必要和必需的.差异化品牌战略和无差异化品牌战略是实施农副产品品牌战略的两种有效方法.
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| 关 键 词： | 品牌 品牌战略 农副产品 |
| 文章编号： | 1000-8284(2001)04-0052-03 |
| 修稿时间： | 2000年11月13 |
On The Brand Strategy Of Heilongjiang Province Agricultural Products |
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| WANG Wei ,YU Rui-hua.On The Brand Strategy Of Heilongjiang Province Agricultural Products[J].Academic Exchange,2001(4):52-54. |
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| Authors: | WANG Wei YU Rui-hua |
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| Institution: | WANG Wei 1,YU Rui-hua 2 |
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| Abstract: | Helongjiang is a big agricultural province and has abundant products,but the brands of the agricultural products in the markets are miscellaneous.To solve the problem and to promote agricultvral economic development,to increase the peasants' income,to help to enter WTO quickhy,It's essentical to develop the brand strategy.The two effective ways are different brands strategy and non-diferent brands strategy. |
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| Keywords: | brand strategy agriculture products |
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