上海文化的多元审视与发展方略

一个成功的城市必须拥有一个极其鲜明的城市文化主题作为坐标和轴心，上海应打出“江南都市文化”的旗帜。北京应该走欧洲模式，而上海要多靠近一下美国模式。上海要建“国际文化大都市”，在具体路径和战略上都要有具体的跟进保障措施。上海“国际文化大都市”建设至少要对2020年的目标有所打算，这与上海的“国际大都市”应该是同步的。以长远发展目标计，上海的文化目标应当提“国际文化都市圈”。把会展中心城市发展目标和“四个中心”相结合，通过市场引领、品牌培育恢复上海国际大都市的地位。制约中国电影“走出去”的一个重要的因素是发行，上海目前非常缺乏有这方面意识的发行方。在文化大发展中如果只是讲赚钱不讲普世价值，那么危机的因素是非常大的。

The Multivariate Survey and Development Strategy of Shanghai Culture

A successful city must have a very distinctive urban culture topic as its coordinate and axis,Shanghai should lift the banner of "Jiangnan urban culture".Beijing should take the European model,while Shanghai closes to the U.S.model.Shanghai wants to be an international cultural metropolis,it should have a specific follow-up security measures on a specific path and strategy.The construction of Shanghai international cultural metropolis at least has some plans to the target in 2020,along with international metropolis.Shanghai’s cultural objectives should be the "international cultural metropolitan area" in long-term development goals.Combining the Exhibition Centre City Development Goal and the "four centers",and through the market leader,brand development to restore the status of the international metropolis of Shanghai.An important factor restricting China’s film "going out" is issue,Shanghai is currently very lack of the issuer on the aspect.In cultural development,if only to make money and give no consideration to the universal value,the crisis is potential.