Actual Versus Perceived Generational Differences in the Preferred Working Context: An Empirical Study

ABSTRACT

This study extends generational research by delineating actual versus perceived cohort differences through a theoretically grounded model using the Social Identity Approach (SIA). Subjects rated how much they valued 15 workplace characteristics and then provided value ratings for generational cohorts based on their perceptions of said cohorts. This allowed for the determination of actual and perceived cohort differences by characteristics. Results revealed actual cohort value differences across seven characteristics; however, perceived differences exceeded actual ones. Post-hoc, an examination of cohort values by characteristics revealed generational identities and the presence of prototypical distancing between cohort in groups and out groups.