Balinese cultural identity and global tourism: the Garuda Wisnu Kencana Cultural Park

ABSTRACT

The island of Bali has been inextricably bound up with the tourism industry. This article examines the dynamic Balinese cultural identity and its ever changing relationship with tourism in the age of globalism through the analysis of a case study: the construction of the Garuda Wisnu Kencana Cultural Park (between 1993–2018), containing an enormous statue of the Hindu God Wisnu mounting the magical bird Garuda. The park and statue can be seen as a new cultural landmark for the Indonesian nation and for the Balinese tourism industry. However, the case study of the park also shows how Bali has changed its role within the Indonesian archipelago since the fall of the Suharto regime in 1998 while dealing with new challenges of global tourism. Representations of a Balinese cultural identity have evolved from national, top-down level constructions of ‘cultural tourism’ into a global tourist destination through hosting international events at the park.