北京地区传播媒介的生态环境

北京是全国最重要的传媒业基地。由于首都的特定性,北京传媒不仅仅是“北京”地域行业的概念,而且具有宽泛的包容性。区位性优势,悠久的历史和深厚的文化底蕴,地处政治、经济、文化中心的优越条件,使得北京地区的传播媒介在政策与制度、广告市场、受众资源、行业系统等方面形成了独特的媒介生态环境。北京要想成为全国新闻信息的集散中心,优秀影视作品的创作、制作生产中心,优秀影视文化作品的交易中心,要想走在全国前列,在国际传媒业中占有一席之地,就有必要从生态系统基本构成要素的角度解析其赖以生存发展的生态环境。

Media Ecosystem of Beijing

Beijing is the most important media industry base of China.Since Beijing is the capital of China,media of Beijing is beyond of vocation appellation as a section of Beijing,and it contains a lot more.The predominance of section,centuries-old history and profound civilization,the center of politics,economy and culture made media ecosystem of Beijing specially in Media policies,advertisement market,audience ecosystem,vocation system etc.In order to become the center of information,produce,exchange,and to be the super-excellence of china and international media industry,it is neccessary to analyze the media ecosystem of Beijing.