网络隐私保护行为：概念、分类及其影响因素

网络隐私保护行为，系指互联网用户在面临个人隐私被侵犯威胁时所采取的一系列行为反应，它包括互联网用户的信息提供行为和对信息被不当使用的抱怨行为。为了保护个人的隐私，互联网用户面对网络公司的信息索取要求，会采取拒绝提供个人信息或者伪造个人信息等行为；面对网络公司的信息滥用，则会采取删除个人信息或负面口碑等个人抱怨行为，或者采取直接向网络公司投诉或间接向第三方机构投诉等抱怨行为。互联网用户的网络隐私保护行为，受其隐私关注程度、感知公平程度、感知投诉效益等因素的直接影响。

Concept,Classification and Influence Factors of Internet Privacy Protection Behavior

The internet users' information privacy protective responses are series of reactions of the Internet users when their privacy was violated by the Internet companies, which consists of six types of behavioral responses-refusal, misrepresentation, removal, negative word-of-mouth, complaining directly to online companies, and complaining indirectly to third party organizations, which are classified into two categories: information provision and complaint action. These information privacy-protective responses from the Internet users are influenced by their information privacy concerns, perceived justice and societal benefits from complaining.