| 论服务名牌战略 |
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| 引用本文： | 贺爱忠. 论服务名牌战略[J]. 南开管理评论, 2000, 3(6): 17-21 |
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| 作者姓名： | 贺爱忠 |
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| 作者单位： | 湖南商学院工商管理系 |
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| 基金项目： | 本文系国家社科基金规划项目《名牌战略与经济结构调整有机结合问题研究》的阶段性成果.(项目编号:98BJY069) |
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| 摘 要： | 本文在分析服务名牌特点及服务名牌战略独有的类型基础上,论述了服务名牌战略的八大功能,并从服务企业的角度提出了实施服务名牌战略的设想.
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| 关 键 词： | 服务企业 服务各牌 名牌企业 名牌战略 |
On Serving Famous-Brand Strategy |
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| He Aizhong. On Serving Famous-Brand Strategy[J]. Nankai Business Review, 2000, 3(6): 17-21 |
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| Authors: | He Aizhong |
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| Abstract: | Basing on the analysis of the characteristics of the famous service brand as well as the particular types of strategy of the famous service brand, the essay illustrates eight functions of strategy of the famous service brand. It also advocates the initiative of adopting strategy of the famous service brand. |
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| Keywords: | Service Enterprise Serving Famous-Brand Famous Brand Enterprise Strategy of Famous Bra |
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