| 天津H奶制品公司营销方案研究 |
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| 引用本文： | 于小焱.天津H奶制品公司营销方案研究[J].天津市财贸管理干部学院学报,2010,12(1):16-18. |
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| 作者姓名： | 于小焱 |
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| 作者单位： | 国家海洋标准计量中心,天津300112;天津财经大学,天津300222 |
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| 摘 要： | 本文通过对天津H奶制品公司营销方案的实证研究，对当今奶制品营销的方式弊端进行了分析并提出了改进意见，为中小型企业能够在我国快速发展的奶制品市场上获得一席之地提供了一些营销案例上的借鉴。
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| 关 键 词： | 奶制品 营销方案 中小企业 |
Studying on the Marketing Program of Tianjin H Dairy Company |
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| YU Xiao-yan.Studying on the Marketing Program of Tianjin H Dairy Company[J].Journal of Tianjin Institute of Financial and Commercial Management,2010,12(1):16-18. |
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| Authors: | YU Xiao-yan |
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| Institution: | YU Xiao-yan(National Center of Oceanographic St,ards , Metrology,Tianjin 300112,Tianjin University of Finance , Economics,Tianjin 300222) |
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| Abstract: | The article,through the case study on the marketing program of Tianjin H dairy firm,analyzes drawbacks of the marketing programs used today and proposes measures of inprovement in order to help SMEs win a place in the rapid developing dairy market in our country. |
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| Keywords: | dairy product marketing program SMEs |
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