| 绿色营销创造和保持名牌产品 |
| |
| 引用本文： | 陈春宝. 绿色营销创造和保持名牌产品[J]. 北京林业大学学报(社会科学版), 2003, 2(2): 71-74 |
| |
| 作者姓名： | 陈春宝 |
| |
| 作者单位： | 北京林业大学经济管理学院 |
| |
| 摘 要： | 名牌产品具有较强的竞争优势 ,绿色营销具有特殊的功能作用。随着消费者及社会环保意识的加强 ,企业应该考虑产品在整个生命周期内对环境的影响 ,这样不仅给企业带来了压力 ,而且也为企业开展绿色营销、创造和保持名牌产品提供了巨大的商机
|
| 关 键 词： | 绿色营销 名牌产品 竞争优势 |
| 文章编号： | 1671-6116(2003)-02-0071-04 |
| 修稿时间： | 2002-12-30 |
Create and Maintain Famous Brands Through Green Marketing |
| |
| Chen ChunbaoSchool of Economics and Management,Beijing Forestry University,,P.R.China. Create and Maintain Famous Brands Through Green Marketing[J]. Journal of Beijing Forestry University Social Sciences, 2003, 2(2): 71-74 |
| |
| Authors: | Chen ChunbaoSchool of Economics Management Beijing Forestry University P.R.China |
| |
| Affiliation: | Chen ChunbaoSchool of Economics and Management,Beijing Forestry University,100083,P.R.China |
| |
| Abstract: | A famous brand has stronger competitive advantages while green marketing has some special functions. With the advent of enhancing environmental concerns from consumers and society, enterprises must consider the environmental impact of a product throughout its whole life cycle.The environmental concerns of consumers and society provide not only pressure but also great opportunities to enterprises that can conduct green marketing, create and maintain famous brands. |
| |
| Keywords: | green marketing famous brand competitive advantage |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
