引入TQM 创新高校校园文化活动

校园文化活动是思想政治教育的有效载体和重要途径,是大学精神的体现,在高校学生工作具有极其重要的地位和作用运用。运用现代企业中的全面质量管理(TQM)的理论创新高校校园文化活动是面向现实进行工作创新的一种探索。具体实施时要注意：注重质量、突出主题,重视活动设计,发展精神文化,实施“名牌战略”,营造浓郁氛围,树立大学形象。

Introduction of TQM and innovation of cultural activities in colleges and universities

As an effective medium and reflection of college spirit, cultural activities on campus play a crucial role in the student work of colleges and universities. It is an exploration to apply the TQM theory (Total Quality Management) of modern enterprises to the innovation of cultural activities in colleges and universities. In the actual implementation of such a theory, several factors should be taken into consideration:quality should be emphasized, theme highlighted, activity design valued, spiritual culture developed, "strategy of famous brand consciousness" conducted so as to build a strong sense of learning and a fine college image.