| 一种全新的区域形象测评指标体系 |
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| 引用本文： | 杨沛瑾,欧人. 一种全新的区域形象测评指标体系[J]. 中南林业科技大学学报(社会科学版), 2007, 1(1): 114-119 |
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| 作者姓名： | 杨沛瑾 欧人 |
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| 作者单位： | 湖南工业大学经济管理学院,湖南,株洲,412008;湖南工业大学经济管理学院,湖南,株洲,412008 |
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| 基金项目： | 湖南省哲学社会科学成果评审委项目:《湖南区域形象战略研究》(项目编号:0403006)。 |
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| 摘 要： | 区域形象已日渐成为影响区域生存、竞争和发展的重要因素。区域形象理论在我国的研究与实践历程不长,现有的区域形象理论还存在许多缺陷。从概念入手重新分析区域形象的形成模式,将系统科学中的集成论引入到区域形象研究领域,在集成思想的指导下构建起包含“区域形象要素测评”和“区域形象传播测评”两大部类的区域形象测评指标体系。该指标体系可用于区域形象的自我评估与比对作业,为区域形象的测评提供理论指导。
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| 关 键 词： | 区域形象 测评 指标体系 |
| 文章编号： | 1673-9272(2007)01-0114-06 |
| 修稿时间： | 2006-01-08 |
A Bran-new Indicator System for Evaluating the Regional Image Inspection |
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| YANG Pei-jin,OU Ren. A Bran-new Indicator System for Evaluating the Regional Image Inspection[J]. Journal of Central South University of Forestry & Technology(Social Sciences), 2007, 1(1): 114-119 |
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| Authors: | YANG Pei-jin OU Ren |
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| Abstract: | Regional image has gradually become the crucial factor influencing regional survival, competition and development. The theory of regional image has been studied and applied for only a short period as many defects turn out in the present theory. Starting with the conceptual re-analysis of regional image, introducing the integration theory to the academic sphere, guided by the integration theory, the paper proposes the System of Regional Image Inspection Index integrated the Inspection Essentials of Regional Image and the Broadcasting Inspection of Regional Image so that it can be applied in the self-evaluation and comparison operation of regional image and provide guidelines for regional image practices. |
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| Keywords: | regional image inspection indicator system |
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