| 案例教学法在广告创意教学中的运用 |
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| 引用本文： | 朱伟基. 案例教学法在广告创意教学中的运用[J]. 琼州学院学报, 2007, 14(1) |
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| 作者姓名： | 朱伟基 |
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| 作者单位： | 广东商学院人文与传播学院,广东,广州,510320 |
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| 摘 要： | 本文结合教学论述案例教学法在广告创意教学运用中的相关问题。
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| 关 键 词： | 案例教学法 广告创意教学 运用思路 |
The application of Case pedagogy to Advertising Creative Scheme Teaching |
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| Zhu Wei-ji. The application of Case pedagogy to Advertising Creative Scheme Teaching[J]. Journal of Qiongzhou University, 2007, 14(1) |
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| Authors: | Zhu Wei-ji |
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| Abstract: | Combining teaching,this article talks about the application of case pedagogy to advertising creative scheme teaching. |
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| Keywords: | Teaching Method/Approach for Cases Teaching of Advertisement Originality Train of Thought in Application |
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