传统文化典籍的大众传播——以《百家讲坛》为例

伴随《百家讲坛》的热播,争议之声渐起,这与它后期的市场定位密切相关。由于栏目目标受众定位为＂初中生＂,必然降低其学术标准,因此遭到学者的批判。之所以出现异议,主要是批评者的学术期待和《百家讲坛》栏目的市场性质错位等原因所致。

On Popularization of Classics of Traditional Culture——A case study of ＂Lecture Room＂

With the intense popular interest in the TV program Lecture Room,controver sy also arises all along.This phenomenon is closely related with the market posi tioning of the program.The target audience is supposed to be the primary school students,thus the academic standards will unavoidably be adversely affected,wh ich is what some scholars often criticize because the dislocation of the marketi ng quality of the Lecture Room conflicts with the critics′ academic expectation s.