| 初探中小企业营销计策 |
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| 引用本文： | 宫春子.初探中小企业营销计策[J].辽东学院学报(社会科学版),2000(6). |
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| 作者姓名： | 宫春子 |
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| 作者单位： | 辽宁财政高等专科学校 |
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| 摘 要： | 中小企业要在激烈竞争的市场上占有自己的一席之地 ,就要以特色为竞争实力。获胜的三大法宝可概括为 :质量、价格、信誉是资本 ,准确的市场定位是关键 ,新颖的营销创意是手段
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| 关 键 词： | 资本 市场定位 创意 |
Preliminary Probe to the Marketing Stratagem of Small-Medium Sized Enterprises |
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| Abstract: | If a small medium sized enterprise wants to gain a place in the intensely competed market,it must compete with its outstanding features.The three magic weapons for the small medium sized enterprise to conquer are as follows:quality,price,goodwill are the capital;correct market orientation is the crux;new marketing innovation is the means. |
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| Keywords: | capital market orientation innovation |
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