江苏省体育产业集群发展路径与模式

主要采用文献资料和实地调研法，探究江苏省体育产业集群发展路径模式。阐明了体育产业集群及相关概念，并对国外体育产业集群发展进行深入研究，在深入调研的基础上，认为江苏省体育产业集群发展已形成多层次的体育产业集群结构体系和路径模式。江苏省体育产业集群发展区域差异显著，应根据地域发展的实际情况而采取不同路径模式。主要形成了以市场内在机制、政府宏观政策为主导的体育产业集群发展路径模式以72_以体育科技产业园区、国家体育产业基地引领的路径模式。

Path and Mode of Group Development for Sports Industry in Jiangsu Province

This paper discusses the path and mode of group development of sports industry in Jiangsu Prov- ince by literature analysis and field studies. Based on an analysis to Sports Industry Group and related con- cepts in respect to the related situation in foreign countries, it holds that a multi-layer group developing pattern has formed in the sports industry of Jiangsu. However, due to the sharp social and economic differ- ences between the south and north of Jiangsu, different paths and modes of sports development should be adopted in different regions. To be concrete, two modes should be recommended： one is the developing mode under the guidance of internal market mechanism and government macro policy, and the other is the mode dominated by national sports industry base and local sports high-tech parks.