政府形象力的价值及其构建过程

政府形象力是政府形象对政府管理、运作及其表现形式以及社会公众评价的影响、支配和改变能力,具有政治性、公众性、公益性、价值导向性和沟通性。其价值体现为综合展现政府能力、推动公共管理人性化、整合政府内部资源、促进社会主义和谐社会建立。政府形象的真实性、时代性、反映公众意愿和公众接受性是构建政府形象力的内在要求。

Value of Government's Image Power and Course of Its Structuring

The pow erofgovernm entim age isthe ability ofinfluencing,ruling and changing ofgovernm entim age on the governmental administrative operation and representing form,and social public comments,which has political characteristic,public characteristic,commonweal characteristic,value communicating and leading characteristic. Its value embodies in the exhibition of government power,the integration of humanity into public administration,the merging of government internal re-sources,and the establishing of harmonious society of socialism. The government image with authenticity,keeping with time,reflecting public wills and public acceptance is the internal demand for constructing government image.