| 企业慈善行为的时代价值与实践探索 |
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| 引用本文： | 王海燕,陈五洲. 企业慈善行为的时代价值与实践探索[J]. 北华大学学报(社会科学版), 2006, 7(4): 88-92 |
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| 作者姓名： | 王海燕 陈五洲 |
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| 作者单位： | 沈阳师范大学,社会学学院,辽宁,沈阳,110034;沈阳师范大学,社会学学院,辽宁,沈阳,110034 |
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| 摘 要： | 企业慈善行为是企业与社会的双赢选择。企业慈善行为可以促进慈善事业的发展,达到整合社区资源、促进社区发展的目的,在更为广阔的社会系统中表达一种“关爱与和谐”的理想与信念。同时,企业慈善行为有利于提升企业自身形象,提高企业的销售业绩,增进企业内部的凝聚力。中国企业应大力参与慈善事业,开创和谐社会下企业与社会的双赢局面。
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| 关 键 词： | 企业慈善 时代价值 实践探索 |
| 文章编号： | 1009-5101(2006)04-0088-05 |
| 收稿时间： | 2006-05-25 |
| 修稿时间： | 2006-05-25 |
The Modern Value and Practical Exploration of Enterprise Charity |
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| WANG Hai-yan,CHEN Wu-zhou. The Modern Value and Practical Exploration of Enterprise Charity[J]. , 2006, 7(4): 88-92 |
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| Authors: | WANG Hai-yan CHEN Wu-zhou |
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| Affiliation: | College of Sociology, Shenyang Norvnal University, Shenyang 110034, China |
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| Abstract: | Enterprise charity is the win-win choice between enterprise and society.It can promote the development of philanthropy,achieve the aims which are the conformity of community resources and the promotion of the community,express the ideal and faith of "love and harmony" in the broader social system.At the same time,enterprise charity is propitious to advance the image of the enterprise,to increase the sale achievement and to enhance its interior cohesive force.Nowadays the development of enterprise charity is not good,so we should participate in the philanthropy vigorously to found the win-win complexion between enterprise and society under the socialistic harmonious society. |
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| Keywords: | Enterprise charity Modern value Practical exploration |
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