| 接受理论视角下的《读者》人性因子透析 |
| |
| 引用本文： | 景琦. 接受理论视角下的《读者》人性因子透析[J]. 西北大学学报(哲学社会科学版), 2012, 42(2): 151-154 |
| |
| 作者姓名： | 景琦 |
| |
| 作者单位： | 西北大学新闻与传播学院,陕西西安,710069 |
| |
| 摘 要： | 通过对中国发行量最大的期刊《读者》的分析,探究了人性至上的"真善美主义"的传播策略,发现从90年代初开始,植根于接受理论的《读者》双向循环传播策略一直为其制胜法宝。《读者》"文化连续体"的内核在经济异化的侵袭下,依然通过对传统的固化达成从接受到消费的转型。
|
| 关 键 词： | “真善美主义” 接受理论 消费社会 经济内核 |
On the Human Nature of Readers in the Perspective of Accepting Theory |
| |
| JING Qi. On the Human Nature of Readers in the Perspective of Accepting Theory[J]. Journal of Northwest University(Philosophy and Social Sciences Edition), 2012, 42(2): 151-154 |
| |
| Authors: | JING Qi |
| |
| Affiliation: | JING Qi(School of Journalism and Communication,Northwest University,Xi′an 710127,China) |
| |
| Abstract: | This thesis explores the sublime doctrine of the largest periodical Readers work as a substitute for the function of religion in people’s inner heart and comes to the conclusion that from the early 1990s,Readers deeply rooted in the accepting theory holds double circulation communication strategy.In the economic alienation of the invasion of the kernel,Readers cultural continuum still reached a transition from reception to consumption. |
| |
| Keywords: | sublime doctrine accepting theory consumption society economic kernel |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
