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Hair color and wages: Waitresses with blond hair have more fun
Authors:Nicolas Guéguen
Institution:Université de Bretagne-Sud, UFR LSHS, 4, rue Jean Zay, BP 92116, 56321 Lorient Cedex, France
Abstract:The effect of employees’ hair color on wages was experimentally tested in a tipping context. Waitresses in several restaurants were instructed to wear blond, red, brown or dark colored wigs. The effect of hair color on tipping according to patron's gender was measured. It was found that waitresses wearing blond wigs received more tips but only with male's patrons. Waitresses’ hair color had no effect on females’ tipping behavior.
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