Hair color and wages: Waitresses with blond hair have more fun |
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Authors: | Nicolas Guéguen |
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Institution: | Université de Bretagne-Sud, UFR LSHS, 4, rue Jean Zay, BP 92116, 56321 Lorient Cedex, France |
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Abstract: | The effect of employees’ hair color on wages was experimentally tested in a tipping context. Waitresses in several restaurants were instructed to wear blond, red, brown or dark colored wigs. The effect of hair color on tipping according to patron's gender was measured. It was found that waitresses wearing blond wigs received more tips but only with male's patrons. Waitresses’ hair color had no effect on females’ tipping behavior. |
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