| 对高校市场营销专业人才培养的几点思考 |
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| 引用本文： | 戴军,周丽春.对高校市场营销专业人才培养的几点思考[J].东华理工学院学报,2009,28(4):370-373. |
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| 作者姓名： | 戴军 周丽春 |
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| 作者单位： | 东华理工大学,经济管理学院,江西,抚州,344000 |
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| 基金项目： | 江西省高校省级教学改革课题"以能力为核心的市场营销专业实践性教学体系的研究与实践" |
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| 摘 要： | 随着高校扩大招生和市场对人才需求的增加，东华理工大学经管学院市场营销专业本科生的培养已具备了相当的规模，但随着规模的扩大也出现了一些问题：培养目标不明确、创业教育开展不够、与市场需求相脱节、实践教学的缺乏等。文章从目前东华理工大学市场营销专业的现状入手，讨论了市场营销专业在人才培养上所存在的问题并提出了解决方法。
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| 关 键 词： | 市场营销 创新人才 实践 |
Reflections on the Education of Students of Marketing Major in Colleges and Universities |
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| DAI Jun,ZHOU Li-chun.Reflections on the Education of Students of Marketing Major in Colleges and Universities[J].Journal of East China Institute of Technology,2009,28(4):370-373. |
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| Authors: | DAI Jun ZHOU Li-chun |
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| Institution: | DAI Jun,ZHOU Li-chun(College of Economics and Management,East China Institute of Technology,Fuzhou 344000,China) |
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| Abstract: | With the increase in the number of new entrants in higher education and the increase in the market demands for graduates,the College of Economics and Management in ECIT already has a considerable number of students in the marketing major.But the increase of the number of students also brings about some problems,such as the confusion with the goal of their education,the lack of entreprenuership education,the deviation from the market demand and the lack of practices.Starting from the analysis of the current ... |
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| Keywords: | marketing innovative talents practice |
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