基于文化底蕴的企业强势品牌建设

品牌文化是一种无形资产。品牌产品作为有形资产,它需要品牌文化这一无形资产的引导与升华。鉴于我国许多品牌产品尚未形成品牌文化优势的实际,必须加大力度,用先进的企业文化理念创造强势品牌。同时,创新企业文化,打造优势产业,并充分发挥品牌文化辐射企业文化的作用,将无形的文化价值转化为名品、名牌这些有形的产品价值之中。

Building Enterprises'Strong Brand on the Basis of Cultural Details

Brand culture is a type of intangible assets.Brand product as a tangible asset needs brand culture to guide and sublime it.In view of less-advantageous products in brand culture,we should take more efforts to create strong brands by advanced concept of enterprise culture.At the same time,enterprises should bring into full play the role of brand culture to enhance enterprise culture,innovating in enterprise culture and building enterprises with advantage,so as to transform intangible value of culture into famous brands and tangible products.